If you own and operate a carpet cleaning business, you already know how difficult it can be to keep the business going at times. Although you may rely on repeat business to a certain extent, having an incoming supply of fresh leads is also important as well. Not only can they help to keep your business going, they can also go a long way in helping you to grow your business and take things to the next level.
Most small businesses tend to narrow the focus to the extent where they really are missing out on some quality leads. At times, you need to think a little bit bigger in order to grow bigger, even if it means stepping outside of your comfort zone. Consider the following 4 different ways that you can generate leads in your local area on a consistent basis.
You may be able to get some quality leads through local advertising, but it is important to test on a regular basis. Some of the things that you should be testing include your headline and your overall offer. Since most carpet cleaners will offer a discount price and then add additional services, it is important for you to outline that discount price and make it appealing.
You may also want to try using some flyers in your local area as well. These can be posted on windshields at local parking lots or perhaps posted on doors in various neighbourhoods. It is important to get permission before doing this type of advertising.
If you don’t yet have a website available, it is time to get one. More and more frequently, people are searching for carpet cleaning services and a wide variety of other services on their cell phones while they are on the go. You need to have a website available so that people can find you and take advantage of the services that you offer. Quite simply, if they aren’t finding you, they are finding your competition.
Search Engine Marketing
This is where most carpet cleaners tend to step outside of their comfort zone. You can do some local search engine marketing for people that are specifically searching for carpet cleaning services. It is the fastest way to get your website to the top of the results and to get the leads that you desire. It is important, however, for you to understand what you are doing before you do it. You could quickly spend a lot of money with nothing to show in return. On the other hand, search engine marketing can be quite rewarding when it is done properly.
If your business does not yet have a social media presence, you should begin building one right now. The social media websites, including Facebook, twitter and even Instagram are fantastic resources for building your business and developing quality leads. Just make sure that you do things by the book and build your list on a regular basis. Try to gain existing customers as followers, because they will help to spread the word and produce a lot of the leads that your business needs to survive.
Lead Generation For Carpet Cleaning Companies
If your website isn’t getting any traffic and leads because it’s stuck on the 7th page of Google, one thing you could consider is paying for leads. Traditional sellers unfortunately sell the same lead to multiple vendors.
Don’t underestimate the power that they have behind them, however, because they have the ability of generating more leads than you can handle. Use them responsibly and continue to grow your business and your reputation in your local area. You will find that there is plenty of room for growth when you do things properly.