How To Use SEO To Rank Your Website

In this relatively new age of the internet, you will find plenty a myriad of places where SEO is mentioned. It has become a “new” way of marketing and most businesses and even large enterprises are taking it on board

What is SEO?

SEO or search engine optimization in full is a process or a series of strategies that enable a website to be visible on the top pages of internet searches and increases the website’s chances of getting more visitors. It ensures that the website content is updated, relevant and easily accessible. SEO is essentially what enables a website to get increased traffic. Note: Winning in SEO is like winning a car race.  Your on-site SEO quality determines the quality of your car.  The backlinks are the gas you put in it.  If you build a rubbish car, its simply not going to go anywhere, no matter how much premium rocket fuel you put in. The moral of the story is the great website design supercharges your SEO efforts

What Are Keywords?

Keywords are the building blocks for any website. Keywords can be present in the domain name, the H1 tags, the page title, page description, throughout the content and in the anchor text used. Keywords therefore are not only the building blocks of your website, but of your content too. When it comes to writing quality content for your website, it is generally wise these days to create one page or one post around 1 main keyword. The content however should contain an quality and in-depth overview of the topic (or keyword) which means using related words and phrases sometimes referred to as LSI keywords. LSI stands for latent semantic indexing and you can read more about it here. What will happen is that with the appropriate link building the page (or post) could end up ranking for many different keywords related to the main keyword that the content was built around.

Using The Correct Domain Name or Page Extension

Your domain name refers to the name your website will be recognized by. It is what the users will click when they want to view your product. Getting the correct domain name may often sound like a no-brainer. However, it is important to always be cautious to avoid obvious mistakes.

Some domain names will be chosen because they are the company or brand name; i.e. Coca-Cola.com and others may be chosen as a match to the keyword you are going after. This is known as an exact match domain (EMD). As of the end of November 2016 however, EMDs with poor quality content may be penalised. Partial match domains (PMDs) could be framed as a combination of a generic or brand name and a keyword or a variation of a keyword.

What Is Your Site About

Can a visitor to your site determine what it is about in the first 3 seconds (sometimes known as the 3 second rule)? In the area “above the fold” your site should clearly show the visitor that they are in the right place. In addition, your website should contain information for the visitor on what to do next – for instance your calls to action and contact details should ideally be prominent.

Gaining Top Rankings

A brand new website is at a distinct disadvantage from an aged, well established site. New websites can sand-boxed for a time before the search engines develop a trust for the site and its content. Thinks of it as a temporary filter.

Regular content updates are said by many to be a good thing. But don’t just add content for the sake of it. The content must be well written, unique and on topic.

How To Build Links

Link building in the age of rolling Panda and Penguin updates is a science and should not be undertaken by inexperienced and ill-informed webmasters. The days of large numbers of low quality links from low trust websites are well and truly over having been replaced by quality and relevancy. An experienced SEO knows where to get links and what anchor text to use to achieve page one rankings for your keywords.

Cost Of SEO

This will depend on the team you hire to do all the SEO work for you. If you choose a well-experienced service, the chances are that they will be expensive. However, it follows that they will have enough experience to give you what you need. Choose a team that fits your budget but beware of low cost SEO as it is likely to be detrimental to your site’s prospects of ranking well and getting its share of traffic.

Lead Generation For Australian Carpet Cleaners

If you own and operate a carpet cleaning business, you already know how difficult it can be to keep the business going at times. Although you may rely on repeat business to a certain extent, having an incoming supply of fresh leads is also important as well. Not only can they help to keep your business going, they can also go a long way in helping you to grow your business and take things to the next level.

Most small businesses tend to narrow the focus to the extent where they really are missing out on some quality leads. At times, you need to think a little bit bigger in order to grow bigger, even if it means stepping outside of your comfort zone. Consider the following 4 different ways that you can generate leads in your local area on a consistent basis.

Local Advertising

You may be able to get some quality leads through local advertising, but it is important to test on a regular basis. Some of the things that you should be testing include your headline and your overall offer. Since most carpet cleaners will offer a discount price and then add additional services, it is important for you to outline that discount price and make it appealing.

You may also want to try using some flyers in your local area as well. These can be posted on windshields at local parking lots or perhaps posted on doors in various neighbourhoods. It is important to get permission before doing this type of advertising.

Your website

If you don’t yet have a website available, it is time to get one. More and more frequently, people are searching for carpet cleaning services and a wide variety of other services on their cell phones while they are on the go. You need to have a website available so that people can find you and take advantage of the services that you offer. Quite simply, if they aren’t finding you, they are finding your competition.

Search Engine Marketing

This is where most carpet cleaners tend to step outside of their comfort zone. You can do some local search engine marketing for people that are specifically searching for carpet cleaning services. It is the fastest way to get your website to the top of the results and to get the leads that you desire. It is important, however, for you to understand what you are doing before you do it. You could quickly spend a lot of money with nothing to show in return. On the other hand, search engine marketing can be quite rewarding when it is done properly.

Social Media

If your business does not yet have a social media presence, you should begin building one right now. The social media websites, including Facebook, twitter and even Instagram are fantastic resources for building your business and developing quality leads. Just make sure that you do things by the book and build your list on a regular basis. Try to gain existing customers as followers, because they will help to spread the word and produce a lot of the leads that your business needs to survive.

Lead Generation For Carpet Cleaning Companies

If your website isn’t getting any traffic and leads because it’s stuck on the 7th page of Google, one thing you could consider is paying for leads. Traditional sellers unfortunately sell the same lead to multiple vendors.

Don’t underestimate the power that they have behind them, however, because they have the ability of generating more leads than you can handle. Use them responsibly and continue to grow your business and your reputation in your local area. You will find that there is plenty of room for growth when you do things properly.

 

Web Design Made Easy With WordPress

Having the right web design can have a significant impact on your business. If you are setting up your website, you should consider using WordPress because of all the benefits it offers.

Money Saving

Using WordPress web design can save you money because you may not have to hire a web designer. Note: According to web designer Trish Riedel; “people think building websites is easy and WordPress certainly helps but a professional design can benefit you in so many ways that a DIY site cannot) With WordPress, you can edit information, a time when posts will go out and manage the pictures on the website. There is also a large marketplace for website templates that you can use for a fraction of the price of hiring a web designer.

Greater Accessibility

WordPress web designs can be accessed from anywhere in the world, as long as you have a computer that can connect to the internet. For more traditional web designs you will need to have access to additional software or have your designer complete any actions on the site.

Design Consistency

As WordPress designs have a theme approach, you do not have to worry about any pages differing from the others. This is ideal for websites where new pages and posts are added on a regular basis. When you have a consistent theme, it is easier for your visitors to navigate the website and find the information that they want.

responsive websiteMobile Ready

More and more people are using their phones and tablets to access the internet and search for information. This means that you need to have a website that is compatible with various devices and WordPress makes this easy. WordPress web designs automatically determine the device being used and will configure the content to make the website easier for them to read.

Social Media Friendly

Integrating your website posts with your social media feeds is ideal because it saves time and effort as you will not have to log into multiple websites. WordPress designs offer you the opportunity to add a post to your social media accounts tell your followers that new content is available on the site. It is recommended that you set this auto-posting up to include a link to the website instead of putting most of the post onto the accounts.

SEO Friendly

Any web design needs to be SEO friendly if you want to rank well. The coding of WordPress designs is consistent and streamlined to make it more inviting to search engines. The search engine spiders are also able to read these designs easily so they can index your website without any problems.

Local SEO: Tips For Ranking In The Map Pack

Google is constantly updating their search result rankings and has now started to prioritise local results before organic search results. This means that your business needs to be able to top the snack pack rankings (Google is now showing only 3 local listings down from the previous 7 pack) to be seen first. Local SEO has become even more important since Google decreased the number of results shown initially from seven to three.

Review Your NAP Data

NAP data also referred to as NAPW data consists of 7 pieces of information that you need to have and keep consistent. This data is how the search engines will categorise business information across the internet. The information that you need is:

  1. the name your business is trading under (N)
  2. the physical address (A)
  3. the local phone number (P)
  4. an email address,
  5. a link to the landing page of your business website (W)
  6. categories your business operates in and
  7. a description.

Open A Google My Business Account

A My Business account connects your business to some different Google products. The most important one for businesses is Google Maps which is where the local rankings are generated. When you create and connect your My Business account, you need to ensure that all the NAP information is correct and that it is consistent for various locations.

Create Consistent Local Citations

A local citation is the listing for your business in local online directories. These directories will not have links to your website, so the only way that Google can assign the reference to your business is through your NAP data. If the NAP data you have provided on Google differs to the local directories, they will not be assigned to you. It is important to remember that a natural local citation profile will take the time to build, but will be worth the effort for the rankings.

Optimise Your Site For Your Location

While this might seem like common sense, there are many business owners who optimize their business for the wrong location. If your SEO is focused on a location that differs to your physical location, you will not rank in your local snack pack. In these cases, you are also unlikely to rank in the local snack pack of the location your website is optimized too.

Do Not Neglect Keywords In Your Description

The description that you provide for your NAP data should have keywords related to your business, but they should appear naturally in the wording. The categories location of your NAP data should also have service keywords such as breakfast but try to include local keywords as well.

for more information on local SEO and how you can get your business onto the first page of Google click here.